How Brands are helping to fight COVID-19
Discover the ways the brands of Covent Garden are working to support the efforts against COVID-19.
Royal Opera House
Every Thursday night the Royal Opera House is lighting up their iconic arcade blue as a tribute to the NHS and key workers around the UK.
The costume department at the Royal Opera House during a normal season would be working on at least 6,000 fittings, and make around 500-600 costumes per ballet or opera production. With many members of the Royal Opera House's costume team on furlough they have decided to use their skills from home, making personal protective equipment (PPE) including scrubs, masks, hats and bags for NHS staff. Workers like Carine Marrot, ballet wardrobe technician and volunteer, have been using material sourced from local businesses and crowdfunding projects. ‘In order to make myself useful at home, help the NHS and use my sewing skills, I made a set of scrubs, via a local workshop where they had them ordered. I’m so pleased that they have now been sent and are being used by frontline NHS workers at St Joseph Hospice, as well as in care homes and NHS Trusts in the local area including Homerton Hospital in Hackney. They know to call me if they need any more!’ said Carine.
In response to COVID-19, the Ralph Lauren Corporate Foundation has committed $10 million to support their employees, the World Health Organization COVID-19 Solidarity Response Fund, the Council of Fashion Designers of America (CFDA), as well as international cancer institutions that are caring for people with cancer, who are some of the most vulnerable at this time.
Join forces and support cancer patients and NHS frontline workers at The Royal Marsden NHS Foundation Trust. Funds will benefit their long-standing partner The Royal Marsden Cancer Charity to support frontline NHS staff ensuring cancer patients can continue to receive life-saving care.
All donations are voluntary. No purchase is required. 100% of donations will be transferred to The Royal Marsden Cancer Charity. The Royal Marsden Cancer Charity is a registered charity in England and Wales. Charity Registration Number 1095197.
Stay home with style wearing the HOPE T-shirt by ba&sh! This pure cotton T-shirt bears a message of hope and gratitude "I will hug you later". This chic and simple T-shirt has a pretty round neckline and short sleeves with turn-backs. Today, you'll wear it for staying home and after for stylish outings.
Because they are heroes today and tomorrow, ba&sh supports all hospital personnel. To help them and above all so we don't forget that they need our support more than ever. 100% of all profits across UK sales will be donated to NHS Charities Together.
Kurt Geiger may have temporarily closed their stores, but that won't stop them from spreading a little rainbow joy. They’ve pledged to give back to the community and incredible NHS during these uncertain times with #smallactsofkindness. You can follow that amazing journey on their Instagram page here.
Kurt Geiger has also partnered with Blue Light Card to offer NHS a 50% discount on all full price styles online, just visit to find out more. Furthermore, once the standalone Kurt Geiger stores re-open for business, NHS employees will benefit from this same 50% discount for a full year.
Furthermore, Kurt Geiger online is the only place you can get your limited edition Anthony Burrill, ‘WE ARE ONE’ canvas tote bag. Created in collaboration with ES Magazine as part of the global effort to combat the COVID-19 pandemic with the aim to support our amazing National Health Service.
Designed to be carried with pride by any and every one, the ‘We Are One NHS Tote Bag’ is made from Fairtrade organic cotton and printed here in the UK. Selling for £20 with free delivery, 100% of profits from every sale, £10 for every bag, will be donated to the NHS via NHS Charities Together (Reg. Charity No 1186569).
Kurt Geiger’s aim is to raise £1m by the end of the year through the sale of these bags with all profits going directly to the NHS.
Miller Harris has partnered with Age UK to address the demand in the most at-risk sector. Miller Harris has donated their entire stock of hand wash, hand lotion and soaps to those most vulnerable in the UK.
Miller Harris has donated around 11,000 units, but they are calling on other brands to join in and donate. If you are able to help please get in touch with the team via firstname.lastname@example.org
The hotel based in Covent Garden would like to say a heartfelt thank you to the health and caring professionals tackling the current crisis on the front line. There will be a lot of people in need of some R&R in the coming months, and One Aldwych are delighted to be part of the #TreatourNHScampaign through which they hope to raise a smile and ease some fatigue.
As a mark of their huge appreciation of these extraordinary people they are offering two overnight stays each week from the point of their reopening until the end of the year. Each overnight stay is for two guests sharing and includes afternoon tea, cocktails and breakfast the following morning. The ballot is open to NHS staff, Emergency Services and Care Workers. to nominate yourself or others to win this fabulous prize (T&Cs apply).
British eyewear designer Tom Davies is creating two pairs of limited edition sunglasses using a meteorite from planet Mars and has launched a JustGiving fundraiser for Orbis UK, a registered charity dedicated to saving sight worldwide.
“A couple of months ago pre-Covid19 I planned a trip to travel to the Moroccan Sahara desert on the hunt for meteorites to turn into sunglasses. Not being able to leave on this adventure, I went for the next best thing - I purchased a piece of NWA6963 meteorite on Amazon! This meteorite is a rock that detached from Mars and landed in Morocco and is characterised by its unique purple, red and green tones, the perfect element to my exclusive new sunglasses design.” -Tom Davies
The brand has launched a JustGiving page which will give people the opportunity to both enter a raffle and bid in an auction to win a piece of Mars. By simply donating £2 one will automatically enter in the raffle, or can bid the highest amount and win a pair out right.
Dominique Ansel is running five individual schemes across their nearby community and reaching the wider London community under their #FeedYourCommunity scheme.
Dominique Ansel is donating free meals to local hospitals including St Mary’s, Chelsea & Westminster, Evelina Children’s Hospital, UCLH and St Thomas’s, as well as working with local homeless shelters with daily drops planned.
Dominique Ansel is delighted to launch a project in partnership with CityPantry to redistribute corporate lunch funds to help the community. They have identified NHS, the homeless, those living in sheltered accommodation, key workers and children.
With school closures Dominique Ansel is utilising their resources and offering complimentary meals to all school children currently legible to free meals but unable to benefit during this time. On display of documentation every lunchbox (compromising of a sandwich, drink and a snack) can be collected from their bakery between 11am and 1pm Monday to Friday.
By way of a thank you Dominique Ansel is offering NHS, the police and emergency services 50% discount on takeaway products as well as a place to visit for a complimentary tea or coffee.
Over the last few challenging months, Molton Brown has worked swiftly and decisively to introduce several campaigns to help as many people in need as possible. From providing over 95,000 complimentary soaps to customers to share with their loved ones and friends, to donating 28,000 hand care and hygiene products to charities including the Beauty Banks and Age UK, Molton Brown has sought out ways to connect with and help the wider community.
Beyond this, to help take care of our frontline heroes’ hands, the brand donated a further 8,500 hand care packages direct to NHS staff across the UK. As we enter the next phase of this global pandemic, Molton Brown is determined to continue to do its part, nurturing and supporting the community as much as it can.
Enter your email address to see new shows and events first.